Raw feeding is one of those topics where everyone has a strong opinion and very few people change their mind. German Shepherd owners seem particularly drawn to it. The pitch is intuitive: dogs evolved from wolves, wolves eat raw meat, so raw meat must be the natural diet.
The reality is messier than the pitch. Veterinary organisations overwhelmingly advise against it. The safety concerns are documented and real. And the cost of feeding a 70-pound dog raw is substantial.
This guide lays out both sides honestly: what proponents report, what the professional consensus says, the safety picture, and a handful of commercial options for owners who have weighed the trade-offs and decided to go ahead. Talk to your vet before making this switch. That is not a disclaimer for legal cover. It is genuine advice.

What Raw Feeding Actually Involves
Raw diets fall into two broad categories:
- DIY raw. Owners source and prepare raw meat, organs, bones, and vegetables at home.
- Commercial raw. Pre-made raw food sold frozen, freeze-dried, or dehydrated, formulated to meet AAFCO nutritional standards.
This guide focuses on the commercial side. DIY raw feeding requires precise nutritional balancing that goes well beyond tossing chicken quarters into a bowl. Getting the calcium-to-phosphorus ratio wrong — and raw meat on its own almost always gets it wrong — creates real problems over time, particularly for large breeds. Commercial raw products at least address that baseline formulation issue.
The Case Proponents Make
Owners who feed raw commonly report:
- Shinier coats and reduced shedding
- Smaller, firmer stools
- Higher energy levels
- Cleaner teeth
- Fewer allergy symptoms
These observations are real. The open question is whether the improvements come specifically from raw feeding or from switching away from a low-quality previous diet. A Shepherd moved from a bottom-shelf kibble full of fillers to any higher-quality food, raw or cooked, would probably show similar improvements.
The evidence favouring raw diets over high-quality cooked or kibble diets is limited. Most of the claimed benefits lack controlled studies. That does not make them false. It means the picture is incomplete, and honesty about that gap matters.
What Veterinary Organisations Say
The professional consensus is not neutral. The major authorities actively advise against raw feeding.
The AVMA (American Veterinary Medical Association) officially discourages the feeding of raw or undercooked animal-source protein diets to dogs and cats. Their position cites the risk of pathogenic bacteria (Salmonella, Campylobacter, E. coli, Listeria) and highlights the risk to humans in the household, particularly children, elderly family members, and immunocompromised individuals.
The FDA maintains a zero-tolerance policy for Salmonella, Listeria, and E. coli O157:H7 in pet food. Recent recalls illustrate why this matters: Performance Dog raw food was recalled for Salmonella and Listeria contamination, Darwin’s Natural Pet Products was recalled twice in 2025, and Raaw Energy was recalled in early 2026. These are not theoretical risks.
A JAVMA study found that 94% of raw diets analysed had at least one nutritional imbalance, and 66% had more than five, including calcium, phosphorus, vitamins A and D, and zinc.
That calcium point is especially relevant for Shepherds. The ideal calcium-to-phosphorus ratio for adult dogs is approximately 1.2:1. Raw meat alone is high in phosphorus and low in calcium. Without proper supplementation, you end up with an inverted ratio, which is particularly concerning for large breeds already predisposed to skeletal issues.
Safety Beyond the Food Bowl
One aspect that does not get enough attention: the bacteria risk to humans.
Raw pet food can harbour Salmonella, Listeria, and E. coli. These spread through handling the food, contact with your dog’s mouth, and cross-contamination on countertops, sinks, and refrigerator shelves.
For most healthy adults, the risk is manageable with careful hygiene. But households with young children, elderly family members, pregnant women, or anyone immunocompromised face elevated risk. The AVMA cites this human health concern as one of their primary reasons for discouraging raw diets.
If you choose raw feeding, treat the food the same way you would handle raw chicken for your own dinner: separate cutting boards, thorough handwashing, sanitised bowls after every meal, and dedicated refrigerator space.
What “Good” Commercial Raw Looks Like
If you have talked to your vet and decided to proceed, commercial raw is the safer path compared to DIY. Here is what to look for:
- AAFCO statement. Non-negotiable. “Complete and balanced” for the appropriate life stage.
- HPP (High Pressure Processing). Some brands use HPP to reduce bacterial load without cooking. Not a guarantee, but a meaningful safety layer.
- Named protein sources. Specific meats rather than vague terms.
- Proper calcium-phosphorus balance. Look for brands that include ground bone or calcium supplements.
- Transparent testing. Brands that test batches for pathogens and publish their protocols are worth the premium.
Three Commercial Options and a Hybrid
These are AAFCO-compliant commercial raw products. Each takes a different approach.
Stella & Chewy’s Freeze-Dried Raw Patties are probably the most widely available entry point. Freeze-dried, shelf-stable until rehydrated, available in multiple proteins (beef, chicken, duck, lamb). Complete and balanced. A 14-ounce bag runs about $36 — affordable as a topper, expensive as a sole diet for a large dog. The convenience factor is strong: no freezer space needed for storage.
Primal Freeze-Dried Nuggets use a blend of beef, organs, and ground bone with organic produce. The organ meat and bone content addresses the calcium-phosphorus issue that plagues DIY raw. About $38 for 14 ounces. The nuggets can be served whole or crumbled over kibble. No synthetic vitamins as the primary nutrient source, which appeals to owners who want a whole-food approach.
Northwest Naturals Frozen Raw is a traditional frozen option for owners who prefer minimal processing. Comes in nuggets or patties that thaw before serving. Multiple protein options including whitefish for dogs with common protein sensitivities. About $35 for a 6-pound bag, which makes it more cost-effective per pound than the freeze-dried options but requires freezer space and thaw time.
Instinct Raw Boost Mixers are not a complete diet. They are freeze-dried raw toppers designed to add raw nutrition to existing kibble. About $15 for a 6-ounce bag. This is the practical middle ground for owners who want some raw element without committing to a full diet switch. Low cost of entry, low risk, and an honest way to see how your dog responds.
The Cost Picture
Raw feeding a German Shepherd costs significantly more than kibble. For a 70-pound adult, expect roughly $150 to $280 per month on commercial raw as a sole diet, depending on the brand and format.
For comparison: a high-quality kibble for the same dog runs $60 to $120 per month. Over a year, that gap is substantial.
The freeze-dried topper approach (something like Instinct Raw Boost Mixers on top of good kibble) brings the cost down to an extra $30 to $60 per month. Many owners find that a reasonable compromise. Our feeding cost guide breaks down the numbers across all diet types.
The University of Helsinki’s DogRisk research group has published epidemiological studies on raw feeding and health outcomes, offering some of the more rigorous data available on the topic. Worth reading if you want to go deeper than the marketing claims.
Who This Genuinely Works For
Raw feeding is not for everyone, and claiming otherwise does a disservice. It makes the most sense for:
- Owners who have consulted their vet and have a clear reason to try it
- Households without young children, elderly, or immunocompromised members (or those willing to maintain strict hygiene protocols)
- People with the budget to sustain $150 to $280 per month on food alone
- Owners willing to handle raw meat daily and sanitise feeding areas consistently
If your Shepherd is thriving on a quality kibble — good coat, solid digestion, healthy weight — there is no pressing nutritional reason to switch to raw.
Common Questions
Is raw food safe for puppies?
Most veterinary professionals advise extra caution with puppies. Growing large-breed puppies have strict calcium and phosphorus requirements, and the high rate of nutritional imbalances found in raw diets raises particular concerns during growth phases. Consult your vet before feeding raw to a puppy.
Can I mix raw and kibble?
Yes. The common claim that dogs cannot digest raw and cooked food together due to different digestion rates does not have strong scientific support. Many owners combine a raw topper with quality kibble. Introduce any change gradually.
Do I need supplements with commercial raw food?
If the product carries an AAFCO “complete and balanced” statement, it should meet baseline nutritional requirements without additional supplements. Adding supplements on top of a complete formula can create imbalances. Do not supplement without veterinary guidance.
What about raw bones?
Raw bones are one of the most divisive topics in dog nutrition. Some owners use them for dental health. Veterinary dental specialists generally advise against them due to risks of tooth fractures, intestinal blockage, and perforation. That is a separate conversation for your vet.
Raw feeding is a personal decision that comes with real trade-offs. The reported benefits are appealing. The professional consensus against it is hard to dismiss. The cost is substantial. The safety concerns are documented.
If you go this route, stick with commercially prepared, AAFCO-compliant products. Handle the food with the same care you would use for raw meat in your own kitchen. And keep your vet in the loop, both before making the switch and for ongoing monitoring.
For a broader look at all feeding approaches, our main feeding guide covers kibble, wet, raw, and fresh options side by side.
Disclaimer: This content is for general informational purposes only and is not veterinary advice. Consult a licensed veterinarian for decisions about your dog's health, diet, or medical care. Read full disclaimer →
Related Articles
Best Food for Adult German Shepherds
What adult German Shepherds actually need from their food. Protein, fat, joint support, label reading, and formulas that work for this breed.
How Much Does Feeding a German Shepherd Cost
Monthly feeding costs for German Shepherds by food type. Kibble, raw, fresh, and budget options compared with real prices.